AM 1710 – “The Big Q” oldies heard well this morning

I was cruising the MW band early this morning and came across something new and interesting on 1710.  Instead of the usual Boston pirate, I was hearing a strong signal from a station playing oldies music – Beach Boys, The Temptations, The Big Bopper, etc.  I listened for over an hour to this station and heard frequent announcements between songs.  This station was calling itself “The Big Q” (or maybe Big Cube?) and had slick liners between songs – all very professional sounding.  Was this a pirate broadcaster?  The most unusual part of the broadcast were several slightly different ads...